spending and us

I read about the effect of spending on america's economy in some reports few months ago. Has been fascinated by that ever since. The point conveyed is that, americans spend a good part of what they earn and that helps the economy to thrive well. The money keeps moving, and does not end up as savings of stingy people :). How good are we in spending. I don't know that, but they say we are a little stingy. I am more interested in the way we spend. Those decisions can be taken in three ways. One, we go for the best things we can afford. That's a good one and the most natural one, but here we should be ready to invest some thoughts to find out the real best buys. We should not be just guided by the ad money pumped in or the brand names. Two, our hearts guide us. A good example is we may buy from a shop which has served us for long, even though we know that we will get better things from a new shop. This ones got a nice charm, but could be frustrating sometimes. Good for the people who are not picky, and ardently followed by people who cant break bonds of loyalty, and who are kind hearted. Kind heart comes in situation like, we buy stuff from the shop which is losing to the competition due to poor service. The third one is interesting. Politically correct shopping. If i am a commie, i chose a shop run by co-operative rather than a monopolistic shop chain. If i am desi vadi, i go for the locally made tv, instead of a sony. Somebody boycotts some products saying that the manufacturers are not treating their employees well. The third one is fun actually :). I am mostly into second category, and am moving to the first. But i make a bad first type, since i am not good at judging products. Ideally, everyone should filter the options using his third group laws, use a little heart and be a top of the class first group follower. Also spend a lot.